Insanity: Doing the same thing over and over and expecting different results. In most meetings on e-prep, the dominant theme is making e-prep a major priority in everyone's life, with some participants even insisting that it should be the first priority. Their belief that the most recent disaster is going to change people's attitudes is unshakeable, even when I remind them that they said exactly the same thing after each of the previous disasters, going back at least as far as the Loma Prieta earthquake (1989).